Our Mission
"To engineer the most operationally rigorous and financially dominant aesthetic practices in the world. We believe that clinical brilliance deserves an equally sophisticated business architecture, ensuring our partners achieve a legacy of prosperity through fierce strategy and elegant execution."
Our Strategy
Stop revenue leakage and scale your MedSpa. GrowthShare Aesthetics provides strategic growth consulting and diagnostics to find the hidden gold in your practice. This is where the practice owner gets ‘unstuck’ as the middle man for the industry manufacturers and only handling money. It’s time for the disruption.
Medical Aesthetics Business Innovation
Forged in the Trenches. Refined for the Boardroom. Engineered for the Next Era.
Driving Disruption, Commanding Distinction, and Securing Dominance
For two decades, Janice Simpson has watched the medical aesthetics industry evolve into a powerhouse of innovation and clinical artistry. Yet, throughout her 30-year career in business architecture—spanning a diversified portfolio of high-growth industries—she observed a recurring shadow: brilliant practitioners becoming trapped by the weight of their own success.
In her journey as both a Former Nurse and a Medspa Owner, Janice witnessed the "treadmill effect" firsthand. She observed owners surrounded by cutting-edge technology and mountains of patient data, yet most were only capitalizing on a fraction of their practice’s true potential. She saw practices "leaking" revenue through unoptimized EMRs, disorganized workflows, and "innocent" generosity in the treatment room—"Hidden Gold" that belonged in the owner's legacy, not lost in the cracks of inefficient systems.
She knew there had to be a more Elegant way to scale. She realized that while clinical artistry brings the patient through the door, only Business Architecture keeps the doors open and the profit margins high.
The Inception of GrowthShare Aesthetics: Beyond Consulting
Janice founded GrowthShare Aesthetics (GSA) to bridge the gap between clinical excellence and high-margin operational rigor. She intentionally moved away from the traditional, "one-size-fits-all" consulting model, recognizing that most consultants offer advice but lack the clinical "skin-in-the-game" required for accurate operational execution.
GSA provides a sophisticated Fractional CGO (Chief Growth Officer) solution. Janice’s approach brings the surgical precision of a clinician and the strategic depth of a corporate architect to the aesthetic world. GrowthShare doesn’t guess; they diagnose. They don’t just suggest; they architect and manage.
Through a proprietary Infrastructure of Stone, GSA implements a system that Janice has road-tested in the trenches since 2017. The firm offers a transparent, HIPAA-secure, and confidential partnership that prioritizes the owner’s integrity as much as their profit.
The 4 Pillars of the GSA Business Architecture
To transition a successful practice into a market-leading empire, GrowthShare Aesthetics guides owners through four distinct, repeatable phases:
Phase 1: Profit Protection (Leak Detection): GSA fortifies the practice foundation by stopping the "death by a thousand cuts" of revenue leaks and defining a clear line between service Adjustments and paid Upgrades.
Phase 2: Mining for "Hidden Gold": A deep-dive audit of the EMR to activate dormant assets and generate rapid cash flow from patients who already know and trust the brand.
Phase 3: Treatment Room ROI Optimization: By analyzing the "human variable" that software misses, GSA re-engineers the clinical space to ensure every hour and every square foot delivers peak ROI.
Phase 4: Sustainable Scaling & Brand Integration: The first three pillars are "Rinsed and Repeated" through a controlled subscription model, ensuring growth is permanent, predictable, and uniquely aligned with the owner's vision.
Why the Flamingo?
The flamingo is the ultimate symbol of the GrowthShare Aesthetics "Fierce yet Elegant" identity. It represents the three pillars of Janice Simpson’s business philosophy:
Balance in the Storm
Just as a flamingo stands with unwavering precision, GSA brings stability to the practice. In an industry where "flying by the seat of one's pants" is everyday, Janice anchors operations on a solid foundation, allowing owners to stand tall in a turbulent, competitive market.
The Power of Input
A flamingo’s iconic vibrancy is a direct result of its diet. In business, vibrancy is a result of the Data Diet. GSA optimizes EMR data, KPIs, and financial metrics—turning a "grey," stagnant practice into a vibrant, thriving market leader through high-quality data consumption.
The Mark of Distinction
In a colony of competitors, the flamingo is unmistakable. GrowthShare Aesthetics doesn’t help a practice blend in; they provide the architectural blueprints that allow the brand to stand out, command premium authority, and achieve the next level of prosperity.
Strict Confidentiality & HIPAA Rigor: As a former nurse, Janice Simpson treats all practice data with the highest level of clinical security. GrowthShare Aesthetics ensures that "business secrets" are protected with the same ethics used in patient care.
